Al Hashulchan Gastronomic Media was founded in 1991 and is now the leading food and wine publishing company in our country.
Al Hashulchan - The Israeli Gastronomic Monthly
"Al Hashulchan" ("On the Table") is the most respected and successful food and wine magazine published in Israel. It is widely read by the community of chefs and other culinary professionals as well as gastronomy enthusiasts. Over 50 recipes in each issue, in-depth features, cooking techniques, restaurant and cook books reviews, wine tastings, food and wine tourism etc. Al Hashulchan employs the best photographers and food journalists and closely follows and encourages the development of the local gastronomy and wine culture.
Publishing
Cook books, published by our company maintain the same high-quality standards as the magazine itself. Among the books published by our company are the best selling Chocolate, The Kitchen Helper (Sheshet) Series, The Big Book of Chicken Recipes, New York for Food Lovers as well as The Dining Room (Pinat Ochel) Series published in collaboration with Steimazky, the largest bookstore chain in Israel.
Additionally Al Hashulchan has published several books for the professional sector - Wine Guide for Waiters and Restarateurs, Best Beef Recipes from Israeli Chefs, Very Important Diners (manual for caterers in the kindergarden sector).
Exhibitions and Festivals
The Israeli Wine Exhibition -Al Hashulchan founded and organized the first nationwide shows, dedicated exclusively to the Israeli Wines. The first three shows were held in the historic Scottish House in Jaffa and attracted thousands of visitors. These shows, along with media campaign launched by our company, contributed considerably to growing popularity of the Israeli wines - both locally and internationally.
Bakery Festival - held in march 2006 in Tel Aviv Port,it was first of its kind event in Israel that combined exhibition with cooking demonstrations and workshops.
Al Hashulchan Good Food Festival - An exhuberant three days event - held in the port of Tel Aviv in Spring 2007.
Internet:
www.hashulchan.co.il - the leading food and wine web site in Hebrew. Over 9,000 visitors per day. Searchable recipe database, containing around 5,000 recipes from our magazines and books, news alerts, cooking ingredients, shopping guides, discussion forums, weekly polls, online shopping and more.
Al Hashulchan on the Web - a weekly gastronomic newsletter sent free to over 50,000 readers.
www.chefs.co.il -the leading website for chefs and culinary proffesionals, in collaboration with Unilever Israel. Chefs database, discussion forums, trade news, articles on equipment, restaurant business, food trends and more.
Other Activities:
Marketing campaigns and projects for food & wine industry: Among our customers: Nestle Food Service, Unilever Israel, Ramat Hagolan Wineries, Adom Adom (Tnuva), Paka-Shimrit (Yeasts), Derech Hayain, Carmel Wineries, Newpan.
Contacts:
Al Hashulchan
36 Ashkenazy Street, Tel Aviv Israel
mailing address: P.O.B 13196 Tel Aviv 61131 Israel
Tel: 972 (0) 3 6488898
Fax: 972 (0) 3 6483338
Mail: info@hashulchan.co.il
Staff:
Publisher and CEO: Ilan Gur ilan@hashulchan.co.il
Chief Editor: Janna Gur janna@hashulchan.co.il
Editor "Al Hashulchan Magazine": Yael Kalev yael@hashulchan.co.il
Senior Food Editor and Head of Publishing Department: Orly Pely-Bronstein orly@hashulchan.co.il
Food Editors: Nir Dudek nir@hashulchan.co.il, Michal Mosesmichal@hashulchan.co.il
Sales: Racheli Pizik-Levi racheli@hashulchan.co.il
Production Manager: Iris Gelbert iris@hashulchan.co.il
Internet: Rotem Regev rotem@hashulchan.co.il
Subscriptions and "Foodie" Customers Club: Keren Sasson keren@hashulchan.co.il
Marketing: Tami Sack Tami@hashulchan.co.il
Customer service: Inbar Ronen sherut@hashulchan.co.il
Head secretary: Dikla Levi dikla@hashulchan.co.il
Telemarketing: Karni Meyuhas, Nira Atzmon
